I consider myself to be a CRE specialist. How can I make my Profession Profile tell my story?

Most brokers specialize. The more thoughtful and complete your Profession Profile is, the more readers will understand the markets you specialize in. All brokers say “I know this market!”. Your Profession Profile will state which markets you know! You can segment the markets by (1) property type, (2) transaction type (3) and location. In addition, the profile allows you to express your specialization in your own words with the Elevator Pitch and Professional biography text areas. Your Profession Profile can be viewed by a link, or printed and included as part of your pitch book.