How does Black's Directory make money?

We offer two branding opportunities for agents and/or brokerage firms.
The first level is the Big & Bold treatment of your listings which makes your profile
look different and better with a larger boldfaced typeface and a bright yellow background.

https://www.dropbox.com/s/8uiycyv22p476tv/Ad%20Rate%20Flyer%20BB%20PP%20...

Second level is Preferred Position, which is similar to what Google offer.
Your profile will jump over your competition with our preferred position and go to the top of the initial search.

https://www.dropbox.com/s/8uiycyv22p476tv/Ad%20Rate%20Flyer%20BB%20PP%20...